Sunday, July 31, 2011

Skinnygirl Skin Care: Bethenny Frankel to Launch Beauty Line

Bethenny Frankel Bethenny Frankel. Bethenny Frankel's Skinnygirl empire is getting bigger and bigger!

The tell-it-like-it-is reality star and entrepreneur built a booming brand portfolio consisting of cocktails, books and shapewear, and now she's making her foray into the beauty industry this fall with a skin care and body line, WWD reports.

Frankel has partnered with beauty firm Lotta Luv to offer the masses products that yield honest results.

"[Promises like] 'you're going to look like Heidi Klum in two days' or 'like you had a face-lift' have always bothered me," she told WWD.

The Skinnygirl Face & Body Solutions line will be comprised of four categories -- lip treatments, face solutions, body solutions and gift sets -- and include beauty fix-it staples like a Shimmer Plumping Lip Gloss, Detox Face Mask and Gradual Tanning Body Shimmer. There's also a Skinnygirl Mommy collection with a Cooling Foot Spray, of course.

And you can rest assure that everything has "The Real Housewife's" stamp of approval. "I'm obsessed. I use everything, I named every single product. I created the packaging and the logo," Frankel explained to WWD.

Skinnygirl skin care (all items retail under $15) will roll out to select Wal-Mart stores in November.

Will you be adding Frankel's beauty products to your routine this holiday? Tell us in the comments section and click here to find out which star skin care ingredients really work.
Bethenny Frankel Skinnygirl Beauty 

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